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Build a client knowledge base with context

Capture, organize, and collaborate on client insights from every source - then use AI to turn your research into actionable recommendations.

Written by Gordana Laskovic

Working with clients means constantly collecting information from different sources - competitor research, industry reports, customer feedback, meetings, documents, and online resources.

Over time, this information becomes valuable, but it often ends up scattered across:

  • Google Docs

  • spreadsheets

  • Slack conversations

  • email threads

  • different project folders

The challenge is not only collecting information. It’s remembering why something was important, who added it, what decision it influenced, and how it connects to the bigger picture.

Without a structured system, teams spend too much time searching for old research instead of building on what they already know.

Cluing helps you create a client-specific knowledge base where every insight stays connected to its source, context, and conversation.

Keep all client research in one place

Instead of saving random links or copying information into separate documents, capture insights as you work.

With Cluing, you can save important information from:

Highlight what matters, add your notes, and save it directly into the right Topic.

Each Snippet keeps the original source, making it easy to revisit the information later without searching through hundreds of tabs.

Organize research by client, project, or topic

Every client has different needs. Cluing helps you structure your research in a way that matches your workflow.

Use Clusters to organize your work by client, department, or project.

For example:

  • Client A

    • Brand Research

    • Competitor Analysis

    • Customer Insights

    • Campaign Ideas

Clusters help keep related Topics together while giving you control over permissions and access.

Topics are where your actual research lives. Save highlights, comments, documents, and discussions around a specific subject.

Invite teammates, clients, or external collaborators with View, Comment, or Edit permissions depending on what they need.

Workspace: Your Workspace is the central place where your team's client knowledge lives.

Everyone can access organized research without digging through old folders, emails, or conversations.

Collaborate around insights, not documents

Not every client needs access to everything. With Cluing, you decide how people collaborate:

  • Share selected Snippets with a clu.ing link

  • Invite clients directly to Topics

  • Leave comments on specific findings

  • @mention teammates or clients when input is needed

  • Receive notifications through email or Slack

Instead of sending a document and asking "What do you think?", everyone can see the exact insight, the context behind it, and the conversation around it.

Use AI with your client context

Once you've built a client knowledge base, AI can help you work from everything you've already collected.

Mention a Topic using @TopicName and ask questions like:

  • "Summarize the main customer pain points from @CustomerResearch"

  • "What messaging patterns appear across @CompetitorAnalysis?"

  • "Create a strategy brief based on @BrandInsights"

Because AI works with your saved Snippets, comments, and Topics, it understands the context behind your research instead of starting from zero.

You can also upload additional documents directly into AI Chat and ask Cluing to compare, summarize, or extract important information.

Turn research into client-ready deliverables

When research is complete, transform your findings into:

  • strategy documents

  • executive summaries

  • client reports

  • recommendations

  • project briefs

Open AI responses in Canvas, refine the document, and export or share the final version. Your research and your deliverables stay connected, so the reasoning behind every recommendation is never lost.

Build knowledge that compounds over time

Every client project creates valuable knowledge. Cluing helps you preserve:

  • previous research

  • client preferences

  • strategic decisions

  • successful approaches

  • important discussions

Instead of starting every project from scratch, your team builds on everything it has already learned.

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