Making Sense of Market Research
When preparing industry or market research, the hard part isn't reading. It's sorting signal from noise, tracking sources, and keeping everything structured enough to make sense later.
You're juggling analyst reports, whitepapers, regulatory updates, competitor blogs, LinkedIn posts, YouTube videos - all while preparing something clear for your client.
And usually you end up with 27 reports, 13 YouTube videos, 43 open tabs, 8 half-written notes in Slack, and a spreadsheet no one wants to open.
That's why the Cluing Extension is so helpful. Save important insights as you read, keep them neatly organized, and find exactly what you need - without the chaos.
Cluing makes it easier
Instead of manually saving links or copying quotes and data into Notion or Google Docs, use Cluing to highlight what matters as you read - from any source.
Articles and reports (PDFs or web)
Reddit threads and LinkedIn updates
YouTube videos
Market data platforms
Just highlight, comment, add a hashtag - and move on.
Every highlight you make is saved with:
The original link
Your comment - the context only you can add
The source context (so you don’t have to read the whole thing again)
Structure by client, project or theme
Your workspace can mirror how your team works, which means you can organize research by:
Topics - focused boards for each research angle (e.g., ’’AI in Healthcare’’, ’’Competitor X’’, or ’’Market Sizing’’)
Clusters - group related Topics under a bigger project or client. For example: ’’Sustainable Energy Market’’ → includes Topics like ’’Solar Technologies’’, ’’Government Policies’’, ’’Key Competitors’’ and ’’Market Growth Projections’’.
Permissions - decide who can view, comment, or edit (perfect for junior researchers, external partners, or clients)
Make collaboration effortless
Whether you're working with teammates, clients, or external experts, Cluing keeps everyone aligned around the same context.
There are multiple ways to collaborate, depending on what you want to share:
Invite collaborators to a Topic or Cluster with View, Comment, or Edit permissions.
Share a clu.ing link when you only want to send a few selected Snippets without exposing your entire workspace.
@Mention teammates directly on a Snippet or comment to bring the right people into the discussion. They'll receive a notification via Slack or email and can jump straight to the relevant insight.
Leave comments on individual Snippets to discuss findings exactly where they matter, instead of across long email threads.
Collaborate in Slack with notifications for mentions and comments that link directly back to the relevant insight.
Instead of sending a long email with 17 links, everyone sees:
the exact insight you're referring to
the original source
the surrounding discussion and context
previous decisions and comments
✨ Every conversation stays connected to the knowledge it relates to.
Build a long-term research asset
Research is expensive. Repeating it is even worse. But with Cluing, your findings don’t disappear into old threads or docs.
Instead:
You build a living knowledge base
You find old insights fast (thanks to AI search & tags)
You can reuse research across teams and future projects
Your next research sprint is 10× faster
Go deeper with AI Chat
Once your Topics are populated, open AI Chat and mention a Topic to bring your research into the conversation.
AI Chat doesn't browse the internet. It works with your snippets and the context you've added to them. The more detailed your comments and notes, the more useful the output.
Ask things like:
"What are the 3 biggest market shifts across @SolarTechnologies?"
"Summarize competitive positioning from @KeyCompetitors"
"What's still missing from @MarketGrowthProjections?"
Mention multiple Topics at once - AI will connect insights across workstreams and surface patterns you might have missed.
Found something useful in the conversation? Save it as a Snippet directly from AI Chat, right into the relevant Topic.
Upload reports and client documents
When a client sends you background materials - a strategy deck, an internal report, a previous market study - upload them directly into AI Chat.
No need to read the whole thing first. Just upload and ask:
"What are the main findings of this report?"
"What does this say about market share trends?"
"Compare this with what I already have in @MarketOverview"
Save the key AI-extracted points back into your Topic as Snippets, so they sit alongside your other research, properly sourced.
Draft client deliverables in Canvas
When the research is done, you still need to write the output. Open Canvas from AI Chat and let it draft, with your Topics as context.
Ask it to:
"Write an executive summary based on @MarketOverview and @KeyCompetitors"
"Draft a recommendations section based on the gaps we identified"
"Create a structured briefing from @SustainableEnergyMarket"
Canvas opens with the draft ready to edit - restructure sections, add your own analysis, format it for the client. Then export or share when it's ready.
Works with the tools you already use
Capture insights from: web pages, PDFs, YouTube, Kindle, LinkedIn, Reddit, X
Export research as CSV, PDF, or drag & drop snippets directly into client reports
