Content is king but creating high-quality, engaging content consistently is the hard part. Juggling research, collaborating with teammates, and keeping a cohesive message across every platform can feel like a full-time job on top of your actual job.

Cluing brings your whole content workflow into one place - from research to drafting to repurposing - so your team spends less time hunting for information and more time creating content that actually resonates.

Traditional content workflows are scattered by design: research lives in a maze of bookmarks and browser tabs, feedback happens across endless email and Slack threads, and revisions get lost between document versions.

The result? Wasted hours, inconsistent messaging, and content that doesn't hit as hard as it should.

Cluing keeps every stage of your content workflow under one roof. Here's how each piece fits together.

Say goodbye to messy bookmarks and overflowing folders. With the Cluing browser extension, you can highlight text on any webpage and save it straight into a Topic.

A small Highlighter menu pops up right where you select, giving you three options:

Researching a competitor's blog post? Highlight the impactful stats, and they're all filed in one place, ready to reuse.

You can capture from PDFs the same way, and the Cluing Reader gives you a clean, distraction-free view to read and highlight - while preserving the original source even if the page later changes.

Content marketers live in industry newsletters but those insights usually vanish into a crowded inbox. Cluing fixes that.

Give any Topic its own dedicated email address, then subscribe to your favorite newsletters with it. Every new issue skips your inbox and lands directly in that Topic as an organized snippet, ready to highlight and reuse.

Already subscribed with your personal email? You can also forward individual issues to the Topic address. Either way, your "Industry Trends" or "Competitor Watch" Topic quietly fills itself with fresh, on-theme research every week.

Research is only half the story - the best content often starts with your original angle.

Idea snippets (marked with a 💡 icon) let you jot down a headline, a hook, or a campaign concept the moment it strikes, and store it right alongside your collected research. Add a title, a #tag, or link it to a source, and your raw thinking lives in the same Topic as everything that will support it.

Share any Topic with your team via a clu.ing link or by inviting people by email, and assign each person a role - Viewer, Commenter, or Editor.

From there, teammates can highlight sections, add comments, apply #tags, and @mention each other directly on the research.

No more juggling five versions of the same doc or losing feedback in a Slack scroll - everyone works on the same source of truth, in context.

👉🏼 How to Share a Topic? · Add People to a Topic via Email · Sharing Topics with clu.ing Links

This is where Cluing really pulls ahead. Once your research lives in a Topic, you can ground AI Chat in your own content instead of the open web.

Open Chat, type @, and select your Topic and Cluing feeds everything saved inside it to the AI as context.

Try prompts like:

When you're ready to build a real document, just say "Add research to Canvas and Open Canvas" - AI Canvas structures your research into a clean, editable draft you can refine right there, then save back into a Topic as a snippet.

👉🏼 Mention a Topic in AI Chat · AI Canvas

By centralizing research, streamlining feedback, and grounding your AI in your material, better content follows naturally.

Writers have every relevant insight at their fingertips, editors give clear feedback in context, and the whole team keeps a consistent brand voice.

Cluing's organized structure makes repurposing effortless. Pull key highlights from existing content to spin up social posts, infographics, or email newsletters, and let AI Chat do the heavy lifting.

One blog post can become a week of social snippets, all sourced from content you've already saved.

A content marketing team is preparing a blog series on sustainable living. Instead of juggling bookmarks, documents, and chat threads, they manage the entire project inside Cluing.